Until recently, automakers looked at Tesla as a small manufacturer of niche perfectly harmless. It should be well recognize that the prohibitive price of the Model S a car of exception. Nevertheless the enthusiasm aroused by the brand and doing the electric car is now clear. Rather rare until today, the big manufacturers who relied on the power should be many more in the image of Ford who has announce unlock $ 4.5 billion to electrify its range.
13 electrified models in Ford catalogue by 2020
Ford is the example of many of the major global automotive manufacturers. An electric vehicle in the range “to see”, but not really of strategy. A situation that will change quickly. Ford has announced that it will invest $ 4.5 billion to develop a complete range of hybrid vehicles, hybrid rechargeable and pure electric. The American is 5 years to bring to market not least of 13 vehicles. An effort to R & D, engineering and marketing without precedent for the constructor that does not have only an electric Focus in the catalogue as well as some hybrids.
Toyota, undisputed master of the hybrid, prefers to shoot red balls on the 100% electric car, especially because it’s the workhorse of rival Renault/Nissan. With its Mirai, Toyota plays the “after stroke”, IE the stack hydrogen fuel. For its part, Volkswagen was figuration with its e-Golf and the Audi A3 e-tron.
Translation : Bing Translator
“Ford to invest $4.5B in electric car research”, The Detroit News, december 10, 2015
“Porsche’s 600bhp all-electric Mission E is going into production”, TopGear, december 4, 2015