With Parrot, Withings, Netatmo, Sen.se or even Sigfox, la France France already has beautiful positioned nuggets on the emerging market of connected objects. Add actors such as Fitbit, Jawbone or even Samsung and Sony with their connected watches, the rays ‘connected objects’ distributors are increasingly filled by ‘ Wearables’.» But what about demand? Really think the french of these new connected products and are now willing to accept and buy the objects the more various that their offer these industrialists? Results of the survey just 3,000 people conducted by Harris Interactive.
Connected objects, a market of offer
Jean-Laurent Bouveret, in charge of the Digital Development at Harris Interactive presented the study: “objects connected: the next big thing? ” The point of view of the public”at the seminar on Friday, June 13, 2014 HubInstitute devoted to the products of the future. “We are clearly in a market of offer and what we wanted to do in this study is taking the pulse of the public, and make a point about the State of the application.”
First conclusion of the study of 3,000 french citizens believe 76% that connected objects will spread quickly. However 6 out of 10 do consider that gadgets and 50% of french feel that they are in tire quickly. In the final, only 2 out of 5 are favourable to the development of objects connected in our society. « The development of connected objects generates actually many fears and concern for misidentified profits» comments Jean-Laurent Bouveret. “It is very strong among certain populations, including women and the more than 50 years.”
The public barely even collect the profits related to the connected objects
o illustrate his point, the expert took the example of ” Wearables”, this computer to wear, a category of objects connected consisting primarily of connected watches and bracelets. «»»»» Connected bracelet is one of the objects that has been the most marketed and whose profits are best known by the general public. Interest levels remain quite low. The wearables are what the general public associated gadgets than. “Jean-Laurent Bouveret adds: ” when you ask consumers and especially techies we interviewed in focus groups, they plan on the objects connected second generation, namely smart objects. ” It will therefore be very necessary attention to the deceptive effect of products, as the majority of connected objects are now marketed are products of first generation, and whose functionality remains very limited. »
The perception of the french is quite different in relation to the objects connected to the House, that was called a few years ago home automation. The smart thermostat is connected object that arouses most interest, particularly for the economies that it may produce. ” Cannot talk about a market of connected objects, but in several markets. These markets will develop faster in terms of offers of application. » On the plethora of connected objects that will be launched in the coming months, there will be success, but also a lot of chess.