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In order to celebrate the 15th anniversary of the series Gran Turismo, Kazunori Yamauchi, creator of the game has launched a challenge to automakers and designers 3D: create GT’s dream for Gran Turismo 6 players. The “Vision Gran Turismo” challenge will allow players to take the wheel of these concepts as virtual. Mazda, Infiniti, Chevrolet, Subaru, Toyota, Aston Martin, Nissan, Volkswagen, Mitsubishi, BMW and Mercedes-Benz are the first manufacturers to have unveiled their achievements. Many others should follow. But what makes these builders to spend for some many resources to create these virtual cars?
The «GT by Citroen» Gran Turismo 5 has shown the way
If you have visited the Mondial de l’Automobile in Paris in 2008, perhaps you remember you fantasy concept car unveiled by PSA at this edition, the “GT by Citroën. Unveiled not quite since this concept car, Gran Turismo 5 players could already fly it for months. Seduced by the line of this car designed by Takumi Yamamoto, Jean-Pierre Ploué, Director of Citroën style decided to build a true copy of the GT. With a real success of the key for the brand image. A marketing limited even mentioned at the time.
6 years later, carmakers are scrambling at the door of Polyphony Digital, studio which develops the game since 1998. Currently Mazda, Infiniti, Chevrolet, Subaru, Toyota, Aston Martin, Nissan, Volkswagen, Mitsubishi, BMW and Mercedes-Benz have unveiled their 3D models, but Audi, Lexus, Peugeot, Mini, Lamborghini, Tesla and Ford are expected. And when we see the means implemented by Mercedes-Benz to create its Mercedes-Benz AMG Vision Gran Turismo, we see the importance given by the German giant to this project. Its designer created a model in clay scale 1 of his car in order to optimize its lines, engineers have even worked on the sound of his virtual car. A lot of effort and money spent simply so that the car is selected by the players.
Objective n°1: make Generation Y like automotive
If the largest global manufacturers are working their designers and their engineers on its cars that will never report them the lower dollar, is that the stakes are high in terms of image. Both in France that the United States, the car is no longer the symbol of freedom that she may have at one time. In 2008, less than half of young Americans under the age of 19 years have passed their driver’s license, 10 years ago they were still 64.4% to have their permits. A national drama in the country where the automobile is Queen.
In France, the phenomenon is even more marked. The number of driving permits issued fell by 30% between 1980 and 2011. An article published by Slate points out that only 9% of new car buyers were less than 30 years in 2009, the average age of the new car buyer is now superior to… 50 years.
Automakers must therefore absolutely touch the Generation X, Y and Millennials to ensure their sales of tomorrow and the series Gran Turismo is a rather relevant media to achieve this. The pilot of Mercedes – Benz AMG Vision Gran Turismo will be envi roll SLK or more modestly in class A, it is the bet of the builders who design virtual cars now hoping to sell the real one day.
Translation : Bing Translator
“Pourquoi les jeunes n’achètent plus de voitures (neuves)?”, Slate, July 15, 2013
“As Young Lose Interest in Cars, G.M. Turns to MTV for Help”, The New York Times, March 23, 2012