“If, in 2015, you’re Chief Digital Officer and you have not yet launched connected object, you have missed your life”. The Internet of things has become the top priority for many companies marketing direction. If startups have been the first to launch connected objects, now any company worthy of the name must conduct its digital transformation. After games on Facebook, mobile applications, now everyone wants to its connected object. The connected object has become a veritable symbol of the passage of the digital business.
The connected object, an ideal supply for Big Data
2015 is the year of the Internet of things for marketing directions. eMarketer points a study conducted by Milward Brown for Kentico Software in December 2014. This class first Customer Experience among the priorities of 66% of marketing directions, before the Internet of things at 58% and then Big Data at 54%.
A study carried out by the service analysis of The Economist went further in detail by asking the “copyright” which, according to them will have the biggest impact in marketing by 2020. H4G 1According to them, the Internet of things makes equal play with the real-time customization (respectively 51% and 50% of the responses of marketing directions) before the wearables (29%) and virtual/augmented reality to 26%. The wave of connected objects has only just begun. After inventors, “startups”, these are all companies that now deepen the head to connect their products and both to rejuvenate the image of their products, but also supply data infrastructure Big Data that they are trying to deploy in parallel.
Translation : Bing Translator
Source : “Are Marketers Taking the Internet of Things Seriously?”, eMarketer, March 5, 2015