In his great user Dreamforce conference, Salesforce unveiled his ambitions as the Internet of things or rather that Salesforce marketing to baptized Internet reviews. After having developed the software platform to connect objects to the Salesforce CRM platform, the world’s number 1 Software as a service has implemented a background to finance startup that will create the connected objects that will feed into this platform. Marc Benioff has devote them $ 100 million.
$100 million for the Internet of customers
It is the Conference of Techcrunch Disrupt in San Francisco that Salesforce has unveiled this new part of its strategy to the Internet of objects. This investment fund has already helped 3 startups: DocuSign, i.am +, InsideSales.com and Skuid. The notion of Internet customers, dear to Marc Benioff certainly includes the Internet of things, but also the classical iformatic. DocuSign is an electronic document signing solution, Skuid a solution to create interfaces users Web, InsideSales.com Sales automation software. It was finally i.am + which is the start-up the longer IoT of 4. It is the company created by Will I Am, the lead singer of the Black Eye Peas. It is a regular at Dreamforce and somehow the Muse for the brand. His firm has create shells of smartphone that turns an iPhone into a camera with a correct goal. We’ll see if the second wave of the Salesforce Fund investments will be more tinged connected objects than the first.
Translation : Bing Translator
“Salesforce Launches $100 Million Venture Capital Fund”, The Wall Street Journal, September 8, 2014
“Salesforce.com Announces New Salesforce1 Fund from Salesforce Ventures to Fuel Mobile Innovation for the Internet of Customers”, Salesforce Press Release, September 8, 2014