Google is it wrong? Augmented reality seems to be a technology of the future, a real approach that breaks with the smartphone, but it is unclear whether today’s consumers are willing to offer Google Goggles Glass type today.
Bracelets and watches are certainly connected a less ambitious and less progressive than those augmented reality glasses approach, but they are much cheaper. A lot easier to sell to the general public certainly idea. For the analyzes, there will be no contest: an approach would clearly outweigh the other.
Bracelets and watches will dominate the market for “wearables”
A study by Cowen and Company on the eve of the launch of Apple Watch with American shows the interest of American and bracelets for connected these smart watches. Analysts believe that if the world market for these “wearables” will only reach $ 1.1 billion this year. In 2020, it could exceed $ 13 billion.
The most interesting point of the study is to compare this amount with the amount of connected glasses. The market for “Smart Glasses”, whose Google Glass are the symbol is already lower than that of shown connected. It would be 800 million dollars, but in 2020 it will reach 4.7 billion. Analysts do not believe in a free market takeoff. It may also be the reason why Google is proving so careful in the marketing of its Google Glass. More than $ 1000 piece, Google continues to broadcast his glasses connected to the dropper, obviously with good reason.
“Does the Apple Watch Have What Consumers Want?”, eMarketer, September 16, 2014