Turbulence in the market of consumer drones

GoPro KarmaWhile commercial applications for the drones take off, the drone of leisure market is worth. The United States, manufacturers of drones to undercut their prices to maintain sales and investors balk more at putting money into startups in the sector. The hardening of the U.S. is certainly not unconnected with the hole of air that knows the market. The recall of the 2,500 drones sold by GoPro Karma will not improve the sales statistics for 2016.

Manufacturers of drones must lower their price

Estimated at 127 billion dollars by 2020 by PricewaterhouseCoopers, the professional drone market has a bright future in front of him. The general public drone will be much lower. Great View Research evokes 4.19 billion in 2024 and, after a phase of the media craze, the market seems to reach out to the United States.parrot-discoReuters reports that Chinese DJI is breaking its prices to sell its drones. The price of his Phantom 3 went in a few months from $ 1,000 to $ 300, the journalist forgetting to specify that DJI has meanwhile released his model 4. Nevertheless, DJI is eyeing the professional market with semi-professional versions of its Mavic and Phantom. His french rival Parrot aligns the quarters of losses and its last 25% drop in quarterly sales is explained by the management of the company by a “strong pressure on prices in the middle segment of high-end consumer drones” reports La Tribune.

Sources :

“Consumer drone business stumbles, but commercial markets beckon”, Reuters, November 15, 2016

“Parrot creuse ses pertes”, La Tribune, November 14, 2016

 

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